Winthrop University
Leveraging history to craft a modern brand identity and website
Working alongside Winthrop’s marketing team and stakeholders we explored campus architecture, history, culture, and traditions to inform the creation of a logo that would signal a new chapter for the university. Together we identified the following symbols as ownable brand assets: a shield from the university seal, a golden eagle statue, the existing wordmark, and a red and gold color palette used exclusively by the athletic department. With some finessing, we were able to combine these meaningful symbols into one distinctive logo that resonated with Winthrop community members and prospective students alike.
Website Design
Once the visual identity was established, a complete website redesign gave the brand life. A thorough study of user journeys resulted in a modern, responsive, well-organized experience.
CREDITS
Art Direction, Graphic Design, Illustration, and UI Design: Brandon Tillman, Graphic Design: Françoise Gagnier, Graphic Design: Tyler Earles, UX Design and Development: Russell McElroy, FMB Advertising President: Jody Freeman, FMB Vice President: Odette Schults, Account Manager: Lori Herron, WU Associate Vice President for UCM: Ellen Wilder-Byrd, WU Marketing Director: Katie Price, WU Art Director: Allen Blackmon, WU Director of Printing & Creative Services: Jill Stuckey