Southern Natural Farms
Crafting a modern brand identity for a network of farms rooted in tradition
Southern Natural Farms is a collective of premium family farms known for their top-quality products, such as Angus beef, heritage pork, bakery goods, and artisanal items dating back to 1888.
The brand's popularity has soared over the last decade, with their sought-after meats now available at select retailers like Whole Foods and Publix, as well as their own butcher shop and market in Knoxville, TN.
To pay homage to the heritage of these farms, I created a timeless and reputable logo. The green and cream color scheme echos the natural surroundings, while a modern serif font and generous open space lend a contemporary touch to the design.
CREDITS
Art Direction, Graphic Design, Illustration, and UI Design: Brandon Tillman