Pilot App Launch
Helping users see the benefits of a new app experience
In today's mobile-first world, making road travel better means creating an easy-to-use app that caters to drivers' everyday needs. But even if you have a great app, it’s impossible to attract new users if they don’t understand what the app can do for them.
When we re-launched the Pilot app, we decided to take a different route than our competitors. Instead of listing features, we focused on the benefits, bringing each to life with 3D graphics popping out of a phone screen. These visuals were super clear and simple, and we used them everywhere – from store displays to Times Square.
CREDITS
Art Direction, Design, and Illustration: Brandon Tillman, Sr. Brand Manager: Sheeva Hoders, Brand Manager: Kylie Pierce, Creative Manager: Shannon Stone