Pickle Fest

Pickle Fest is a big dill. Created by the French Broad Preservation Association, passionate picklers gather annually to play games, recite poetry, make crafts, enjoy music, and compete for a chance to win prizes and a year’s worth of bragging rights. 

With this design we wanted to honor the participants’ creativity and craftsmanship while also leaning into the quirky nature of a festival based solely on pickling. The final design does just that, leveraging rough-hewn type, eroded textures, custom illustrations, and a nod to the French Broad River flowing in the background.