Summer is a Go
Kicking off summer with a modern take on nostalgic roadside scenes
To celebrate summer we created a limited-time set of cups inspired by Pilot’s three main driver groups – Gas, RV, and Pro.
Along the way we had a few design puzzles to solve. To start, we could only use four spot colors – one had to be black for the barcode, and the Pilot logo had to be blue to align with our brand guidelines. Plus, since we were printing on styrofoam (which sucks up ink), colors couldn't touch, and the vendor set limits on minimum stroke weight.
Despite these challenges, we got creative and crafted some awesome graphics that became the highlight of our summer promos.
CREDITS
Art Direction, Illustration, 2D Animation: Brandon Tillman, Director of Brand Marketing: Sheeva Hoders, Sr. Brand Manager: Kylie Pierce, Creative Manager: James Moore, 3D Animations: Tombras and ABLE